Amazon keyword guides.
How Amazon sellers find the words buyers type, and where to put them in a listing.
4 guides · Last updated
Find keywords
Where buyers’ words come from, and the free tools that collect them.
Write the listing
Amazon’s limits on the title and the backend Search Terms, and what fits in each.
Free tools
Check your title and Search Terms against the rules these guides explain.
Search Terms checker
Check your backend Search Terms against Amazon’s byte limit and rules, and get a cleaned field. Or build one from a keyword list.
Open the checkerTitle and Item Highlights checker
Check your title against the 75-character limit Amazon set on 27 July 2026, and your Item Highlights against 125.
Open the checker