Amazon title and Item Highlights checker
Check your title against Amazon’s 75-character limit and your Item Highlights against 125. It runs in your browser; nothing is sent anywhere.
Media categories keep their older title limits. Amazon’s notice covers every category except media.
Paste your title, or try the example, to check it against Amazon’s new limits.
How it works. Amazon’s title rules since 27 July 2026.
75 characters, spaces included
Since 27 July 2026, Amazon limits titles to 75 characters in every category except media. Most categories allowed 200 before. Spaces count, and bundles get no exception.
Item Highlights: 125 more
A new field of up to 125 characters, shown under the title in search results and on the product page. Amazon indexes it for search. Put the details that no longer fit in the title here.
Every store but four, every category but media
Amazon applies the title rules in every store except Saudi Arabia, Egypt, Türkiye and the United Arab Emirates, and in every category except media. If you sell media, check your category’s style guide in Seller Central.
Longer titles get rewritten
Amazon’s AI rewrites titles over the limit, over time, without you doing anything. Brand owners get 14 days in Review Listing Changes to check the new title and Item Highlights first.
Each word twice at most
No word should appear more than twice in a title, your brand name included. Singular and plural count as the same word. Articles, prepositions and conjunctions like “the”, “for” and “and” don’t count.
No special characters
Titles can’t use ! $ ? _ { } ^ ¬ ¦, unless the character is part of the brand name.
Questions. About Amazon’s new title limit.
When did Amazon change the title limit?
On 27 July 2026. Amazon announced it in the Seller Forums; the notice was last updated on 10 June 2026.
Does the 75-character limit apply to every category?
Every category except media, which keeps its older limits.
Which Amazon stores does it apply in?
All of them except Saudi Arabia, Egypt, Türkiye and the United Arab Emirates, according to Amazon’s help page on product titles.
What happens if my title is over 75 characters?
Amazon’s AI rewrites it over time. Brand owners get 14 days to review the change before it goes live.
Do spaces count?
Yes. The 75 characters include spaces.
Is Item Highlights searchable?
Yes. Amazon indexes it and shows it under the title.
Is what I paste sent anywhere?
No. The checker runs in your browser. Nothing you paste leaves this page.
Find the words your title needs
The Shopperwords extension shows every keyword Amazon buyers type, under the search box, in 22 Amazon stores. Pro adds search volume, so you know which words earn a place in 75 characters.