Free Amazon keyword tool with search volume
Amazon shows 10 suggestions for “yoga mat”. Shopperwords shows 259 as you type, and 582 with Deep Expand, right in Amazon’s search box. Free on 22 Amazon sites. Pro adds estimated monthly searches.
Add to Chrome for free
Add to FirefoxFree to start · No sign-up · 22 Amazon countries
How it works. No website to open, no account.
Add it to Chrome or Firefox
It’s free. There is no account to make and no key to paste.
Type in Amazon’s search box
Shopperwords asks Amazon 28 questions: your keyword, your keyword plus each letter, and the words before it. The answers fill three columns: Amazon’s own, Before and After.
Go deeper, then export
Deep Expand asks 64 questions: for “yoga mat”, 582 keywords instead of 259. Copy, star or export them to CSV for free. Pro adds estimated monthly searches to every row.
Suggestions, search volume, and our numbers. What each one tells you.
How Amazon’s search suggestions work
As a shopper types, Amazon shows up to 10 suggestions under the search box. Amazon’s autocomplete patent says the lists favor “the items and/or search strings that are currently the most popular.” So a suggestion shows that buyers type the phrase. It doesn’t say how many do, and its place in the list isn’t a count.
Amazon completes what you type, so each list holds only phrases that start with your words. The lists also change by country and by the department picked in the menu beside the search box. To see more, you have to ask more: your keyword plus each letter, and with words in front of it. That’s what Shopperwords does.
What search volume means
Search volume is how many times shoppers searched a keyword, usually in a month. Amazon’s own figure is search query volume, in Brand Analytics, which Amazon says tells you “how many times customers used a given keyword in Amazon search”. Brand Analytics needs a Professional selling account and a brand enrolled in Brand Registry. Its Search Query Performance dashboard lists the top queries that led customers to your own products.
Outside Brand Analytics, keyword tools show their own estimates, and they model them in different ways. Use the numbers to rank keywords against each other, not as a promise of traffic.
Where Shopperwords’ numbers come from
- Keywords: every one is a suggestion Amazon gave, in the store and department you’re searching.
- Search volume (Pro): estimated monthly searches from an outside keyword data provider, with a trend over 12 months. Our server keeps each result for up to 30 days, then asks again.
- Counts on this page: 259 and 582 keywords for “yoga mat” come from the extension’s own runs on amazon.com.
Amazon keyword tools compared. What’s free, and what volume costs.
| Tool | What it is | Free | Search volume | Cheapest way to get volume |
|---|---|---|---|---|
| Shopperwords | Extension for Chrome and Firefox, in Amazon’s search box | Hundreds of keywords a search, Deep Expand, CSV export, no account | Pro: estimated monthly searches, with a trend over 12 months | $6.99 a month or $49.99 a year; free trial for 7 days |
| Keyword Tool | Website for 16 platforms, Amazon among them | Amazon autocomplete keywords, without volume | Paid plans: modeled estimates | $68 a month billed yearly; no trial |
| Helium 10 | Seller suite; Search Expander is its Chrome extension | Search Expander, with a Helium 10 account | Search Expander shows it with a free account | Free with an account; the suite from $99 a month billed yearly |
| Jungle Scout | Seller platform: web app and extension | No free plan or trial | Keyword Scout: exact and broad volume | $29 a month billed yearly; refund within 7 days |
Facts from each company’s own pages, checked 28 October 2026. Prices in US dollars. Amazon, Helium 10, Jungle Scout and Keyword Tool are trademarks of their owners. Shopperwords isn’t affiliated with any of them.
Tips. Get more out of one search.
- 1
Start short
Type the two or three words that name your product, like “yoga mat”. A short keyword leaves Amazon room to complete it.
- 2
Read the Before column
Buyers often put the deciding word first: “padded yoga mat”, “kid yoga mat”. Amazon’s own list can’t show those, since it only completes what you typed.
- 3
Pick the department
Pick Kindle Store or Books in Amazon’s menu, and “yoga” gives yoga sutras, not leggings.
- 4
Exclude other brands
Amazon tells sellers to keep other brands out of Search Terms. Add those names to exclude words, and they leave the columns and the export.
- 5
Put each word where it counts
Your main phrase goes in the title, in 75 characters or fewer outside media. The rest goes once each in the backend Search Terms, under 250 bytes. Check both with the free title checker and Search Terms checker.
- 6
Compare volume, don’t bank on it
Use the estimates to choose between keywords. A keyword with fewer searches can still be the better pick if it names your product exactly.
Keep reading. Guides, free tools and real keyword lists.
Questions. About the keyword tool.
Is this Amazon keyword tool free?
Yes. The keyword columns, Deep Expand, departments, exclude words, saved keywords and CSV export are free, with no account and no time limit. Pro adds search volume for $6.99 a month or $49.99 a year, after a free trial of 7 days.
Does it show Amazon search volume?
With Pro, yes: estimated monthly searches on every keyword, with a trend over 12 months, peak month, competition and cost per click. They are estimates, not Amazon’s own counts.
Where does the search volume come from?
From an outside keyword data provider. Amazon shares its own search query volume only in Brand Analytics, for brands enrolled in Brand Registry. Outside it, keyword tools show their own estimates.
Is there a web version with a search box?
No. Shopperwords works inside Amazon’s own search box, in Chrome or Firefox on a computer. To see results without installing anything, open the Amazon keyword pages.
Do I need to sign up?
No. Free needs no account, and you don’t need to be signed in to Amazon. Pro needs only the license key that Polar emails you after checkout.
Which Amazon countries does it cover?
22 Amazon sites: United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Türkiye, United Arab Emirates, Saudi Arabia, Egypt, India, Japan, Australia and Singapore.
How is it different from Amazon’s own suggestions?
Amazon shows up to 10 for what you typed. Shopperwords asks Amazon 28 times as you type, or 64 with Deep Expand, and sorts the answers into Amazon’s own list and the words buyers type before and after yours.
See every keyword under Amazon’s search box.
Shopperwords shows the words buyers type before and after yours, hundreds at a time, as you search. It’s free in 22 Amazon countries, with no account. Pro adds estimated monthly searches and the Search Terms builder.