What is an ASIN on Amazon?
An ASIN, short for Amazon Standard Identification Number, is a unique 10-character code Amazon gives every product in its store. Amazon uses it to identify the product page, its reports and its ads.
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1.What it looks like
Amazon says ASINs are alphanumeric and typically start with “B0”, like B07FZ8S74R. A book’s ASIN begins with a number instead, like 0451524934.
2.Where to find it
On a product page, the ASIN appears in the address after “/dp/”, and in the product information or details section further down. Sellers also see their ASINs on the Manage All Inventory page in Seller Central.
You use ASINs in Brand Analytics reports, ad targeting and keyword checks. Amazon tells sellers not to put ASINs in the backend Search Terms field.
Because the ASIN names the product, Amazon’s tools speak in ASINs: Brand Analytics lists clicked products by ASIN, and Sponsored Products can target a product page instead of a keyword. Paid tools use a competitor’s ASIN to look up the keywords that product ranks for.