What is keyword stuffing on Amazon?
Keyword stuffing is packing a listing with repeated or unrelated keywords to catch more searches. It wastes the space each field has and breaks the rules Amazon and KDP set for keywords.
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1.What Amazon says
For the backend Search Terms field, Amazon’s staff tips say to put each word in once and to leave out words already in the title. Repeating a word doesn’t help a product match more searches.
KDP is stricter about book keywords. Its help page says it has “a zero tolerance policy for metadata that is meant to advertise, promote, or mislead”, and tells authors to leave out brands they don’t own and the names of unrelated authors.
2.What to do instead
Use each field for the words it fits: the main phrase in the title, details in Item Highlights and bullets, and leftover synonyms in Search Terms, each once. Stuffed text also reads badly to the buyers you want.