What is Amazon Brand Analytics?
Amazon Brand Analytics is a free set of reports in Seller Central with Amazon’s own data on what shoppers search, click and buy. Only brand owners enrolled in Amazon Brand Registry get it.
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1.Who gets it
Brand Registry is free, but it needs “a pending or registered trademark for your brand name or logo.” Amazon lists Brand Analytics among the tools it unlocks, next to A+ Content and Sponsored Brands ads.
2.What the reports show
The Search Terms report lists the top three clicked products for each search term in a department, with each one’s click share and conversion share, and ranks every term by search frequency.
The Search Query Performance report covers queries relevant to your own products: how many times customers searched each one, and the impressions, clicks, cart adds and purchases for all products and for yours.
It is Amazon’s own data, though for most searches it gives a rank, not a count.