What is Amazon’s title character limit?
Amazon’s title character limit is the most characters a product title may have. Since 27 July 2026, titles in all categories except media must be 75 characters or fewer, spaces included.
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1.What changed
Amazon announced the rule in its Seller Forums in June 2026: “titles in all categories except for media will need to be 75 characters or less including spaces.” Before that, the cap was 200 characters. Amazon’s reason is that titles should show in full on phones.
Titles still over the limit “will be updated to the AI recommendation gradually.” Brand owners get 14 days to review a change before it goes live.
2.Where the rest goes
Amazon added Item Highlights with the rule: “an additional 125 characters for sharing materials or recommended use cases”. Amazon says the field is searchable and shows with the title in search results and on the product page. Write your own 75 characters, so you choose which buyer words stay.