What is organic rank on Amazon?
Organic rank is where a product appears in Amazon’s search results for a keyword, not counting ads. A product has a different organic rank for every keyword it is indexed for.
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1.Organic and sponsored results
Amazon mixes ads into its results. Sponsored Products can appear “at the top of, alongside, or within shopping results,” so the first product on a page is often an ad. Organic rank skips those and counts only the results Amazon didn’t sell. An ad’s place is its sponsored rank.
Amazon doesn’t publish how it orders organic results.
2.How to track it
Search the keyword on the store you sell in, in the department you sell in, and count. Results change by country, department, device and over time, so one check is a snapshot. Track the keywords that matter most to your sales, not every keyword you’re indexed for. Shopperwords doesn’t track rank; it finds the keywords worth tracking.