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What is click share on Amazon?

Click share is the fraction of all clicks on a search term’s results that went to one product, as Amazon Brand Analytics reports it. A click share of 0.25 means one in four clicks for that search went to that product.

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1.Where it appears

In the Search Terms report, Amazon defines it as “the fraction of clicks that the product received compared to the total clicks for the searchTerm within the departmentName for the specified reportPeriod.” The report lists the top three clicked products for each term.

The Search Query Performance report gives the same share for your own products, next to impression, cart add and purchase shares.

2.Read it with conversion share

Conversion share is the product’s share of the purchases that came from the same search. Amazon’s example: if a search for “batteries” led to 98 conversions and 13 were for one product, its conversion share is 13 ÷ 98, about 13%. A product whose conversion share beats its click share turns clicks into sales better than its rivals for that search.

4.Sources

See every keyword under Amazon’s search box.

Shopperwords shows the words buyers type before and after yours, hundreds at a time, as you search. It’s free in 22 Amazon countries, with no account. Pro adds estimated monthly searches and the Search Terms builder.

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